Tips and Reasons

Adwords Editor is a free Google application that allows you to manage your AdWords account/s through it. Here are my reasons why you should use this tool.

1.) Its Fast
AdWords editor will download your entire AdWords account to your computer. This way, you don’t have to wait for each page to load while creating an ad campaign. You simply create everything offline and then upload it to your account. This is precisely why it is faster than managing your account live online.

2.) Its easy
Using AdWords Editor is simple and easy. From creating an account to pausing a single keyword. Anybody can learn how to navigate by just playing around a bit. For those who still need help, there is a complete section dedicated to Navigation in the AdWords Editor Help Center. Find it here http://www.google.com/support/adwordseditor/bin/topic.py?topic=10482

3.) Bulk Uploads
You can upload hundreds of AdGroups at one single time. This will save you a lot of time, and I mean a lot, which you would have spent doing it online.

4.) Easy Replication
You can copy and paste campaigns, ad groups, adtext or keywords within the account in seconds. This is not possible directly online.

5.) Easy Sharing
You can also share your account structure, or your recommendations for a client you work with in the form of aes, aea, or csv files.

6.) Working Offline
You can make changes, and create new ads while offline  and not connected to the internet. You can upload them once you are online. This is really useful if you frequently face power outages or system hangups. AdWords Editor will always save your work instantly.

7.) View Account Statistics
You can also view your AdWords account statistics for various date ranges, and they will always be available offline.

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If you would like to try out AdWords Editor, download it from here today.