Tips and Reasons

With Google’s Ad Planner tool, you can create media plans for your business and find the audience you are looking for on the internet. This is a stand-alone tool which is not linked to AdWords, but it will also show you which websites support Google ads. To get a brief introduction to this tool, watch the video below.

Also, for a more detailed look into this tool and how you can use it effectively, see this recorded webinar by an expert at Google. It talks about what the tool is and its features, and also includes a demo of how the tool is used.

To summarize, here are the features:

- Search and categorize websites on the internet by demographic data (allows you to target only those websites for advertising that match your typical customer’s profile)

- Drill down based on potential keywords your customer/user might search on or similar websites they might visit

==

For those AdWords advertisers who believe that targeting the Content Network in general has not really worked for them, this is an answer.

Related posts:

1. Reasons to Advertise on Google’s Content Network Many advertisers feel that the Content Network is not effective...
2. Tip: Understanding ROI in Google AdWords One of the most important success metrics in Google AdWords...
3. Tip: Regional Targeting In Google AdWords Using Analytics Here is a short video from the official Google Business...
4. Content Network Tip: Using Secondary/Complimentary Themes Google’s Content Network is not just limited to targeting those...
5. 8 Reasons to Use Pay Per Click (PPC) Advertising Pay per click advertising has developed into one of the...

Related posts brought to you by Yet Another Related Posts Plugin.