Tips and Reasons

As discussed in the last post, here we are going to talk about how an advertiser can come up with related themes for their products to advertise on Google’s Content Network. We would like to introduce Google’s ‘Wonder wheel’…tada! This tool will help you come up with related themes to what you actually offer. Lets take an example to understand this better. Lets say an advertiser is selling ‘yoga mats’ and he is trying to create and  target secondary themes. To access the tool and get suggestions, he should:

First go to Google Search and perform a search for the product ‘yoga mats’. Next, he should click on the little plus sign right below the search box, as seen in the image below.

After that, he should see a navigation panel on the left-hand side of the page which should have the link to the ‘Wonder wheel.’ Once he clicks that link, he should see a diagrammatic representation of the original search query with the related ones. A screenshot below. He can also click any of the related searches and get further related themes like in the second illustration below.