Tip: Using Google’s ‘Wonder wheel’
Posted by yhk on Sep 20, 2009
As discussed in the last post, here we are going to talk about how an advertiser can come up with related themes for their products to advertise on Google’s Content Network. We would like to introduce Google’s ‘Wonder wheel’…tada! This tool will help you come up with related themes to what you actually offer. Lets take an example to understand this better. Lets say an advertiser is selling ‘yoga mats’ and he is trying to create and target secondary themes. To access the tool and get suggestions, he should:
First go to Google Search and perform a search for the product ‘yoga mats’. Next, he should click on the little plus sign right below the search box, as seen in the image below.
After that, he should see a navigation panel on the left-hand side of the page which should have the link to the ‘Wonder wheel.’ Once he clicks that link, he should see a diagrammatic representation of the original search query with the related ones. A screenshot below. He can also click any of the related searches and get further related themes like in the second illustration below.
Reasons to Advertise on Google’s Content Network
Posted by yhk on Sep 12, 2009
Many advertisers feel that the Content Network is not effective and just boosts up their AdWords costs. Well, from my experience with AdWords accounts, I would say this is far from the truth. Those who say this, have not understood the potential this network holds and do not actually know on how to tap it. Did you know that people spend most of their time online on Content Network websites? In this post, I will include a few reasons why you should advertise on Google’s Content Network.
With the Content Network you can:
- target a much wider audience than the search network (people exhaust the potential on search and that is why this is all the more important)
- target people who may be interested in what you have to offer
- target the passive market (search is when people actively look for what you offer)
- target the type of web pages that your typical customer reads (Eg: people selling cameras might want to target pages that have reviews about the cameras they sell)
- drill down to websites that actually work for you and exclude the ones that don’t
- create a massive branding campaign and get noticed online
There is no one way of approaching the Content Network. You have to experiment with different keyword themes and ad copy to come up with that structure that really works for you.
Access the Content Network videos (10 of them) in a playlist created on Google’s YouTube business channel here.
Tip: Understanding The Google Adwords Ad Auction
Posted by yhk on Mar 17, 2009
This is a new video released by Google that talks about how the auction system works for Google AdWords. It explains how bids (maximum cost per click) and Quality Score work together to determine your Ad Rank, which in turn determines how much you pay.
Google #1 on Alexa Rankings
Posted by yhk on Feb 25, 2009
Google finally beats Yahoo! on Alexa rankings. Check this out!
Google is #1. See the latest Alexa Rankings.
Yahoo! Ranks #2 now. Check here.
Tip: Using Analytics To Find Poor Keywords In AdWords
Posted by yhk on Jan 13, 2009
Like mentioned in the last post, Google Analytics can be used to review and optimize the performance of your Google AdWords campaigns. Below, is a short video which explains how you can identify and filter out poorly performing ads and keywords in AdWords using Analytics.
YHK
Tip: Regional Targeting In Google AdWords Using Analytics
Posted by yhk on Jan 11, 2009
Here is a short video from the official Google Business Channel on YouTube. It explains why and how you should smartly choose location targeting in Google AdWords using Google Analytics.
YHK
10 Reasons Why You Should Use Gmail
Posted by yhk on Jan 5, 2009
If you already use Gmail, you can stop reading now. The reasons I am going to list here are for those who use some other email service, and 
think they have everything a free email service can provide. I’ve been using Gmail for four years now, and have been mighty pleased with it from day one. Below, are a few reasons why I think everyone should move to Gmail. Full article »