Tip: Use Google’s Ad Planner Tool
Posted by yhk on Sep 11, 2009
With Google’s Ad Planner tool, you can create media plans for your business and find the audience you are looking for on the internet. This is a 
stand-alone tool which is not linked to AdWords, but it will also show you which websites support Google ads. To get a brief introduction to this tool, watch the video below.
Also, for a more detailed look into this tool and how you can use it effectively, see this recorded webinar by an expert at Google. It talks about what the tool is and its features, and also includes a demo of how the tool is used.
To summarize, here are the features:
- Search and categorize websites on the internet by demographic data (allows you to target only those websites for advertising that match your typical customer’s profile)
- Drill down based on potential keywords your customer/user might search on or similar websites they might visit
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For those AdWords advertisers who believe that targeting the Content Network in general has not really worked for them, this is an answer.
8 Reasons to Use Pay Per Click (PPC) Advertising
Posted by yhk on Jan 6, 2009
Pay per click advertising has developed into one of the most powerful online 
advertising tools today. The increase of search queries at Google, Yahoo! and Live, translates to more traffic (potential customers and clients). These major search engines offer you paid advertising programs where you can have your own Full article »