Tip: Understanding ROI in Google AdWords

Posted by yhk on Jan 29, 2009

One of the most important success metrics in Google AdWords is your return on investment. This will tell you how much of business AdWords got you,  and whether it was worth it. The first time I used AdWords, I promoted my dad’s herbal medicines business. I spent less than $1 in AdWords advertising and got him around $200 in revenue. Thats what I call a super Return on Investment. Watch the video below to understand how it is calculated and what it should mean to your business and AdWords.